RD Station case study

Discover how RD Station improved the experience of their target audience and increased their lead generation

Check out what you will learn from this case study If you don’t want to read everything, go straight to the results achieved by CLICKING HERE If your company has a content marketing strategy and an active blog, just like RD Station, we strongly recommend that you see this case study and the results achieved – especially if your company publishes 8 blog posts per month or more. You will see results of the VOOOZER Audio Marketing methodology applied by RD Station. Stay tuned and understand:

What we do for RD Station?

How we improved the experience of their target audience

How we increased their lead generation (we were not allowed to disclose the number, but is was great!)

How VOOOZER complete solution was essential to achieve these results without much additional work

Challenges & Goals

RD Station is constantly striving to improve the experience of visitors in their blog. This search for improvements for the user ended up bringing surprising benefits in SEO and lead generation

Unmuting

The Rock Content and VOOOZER partnership began with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the potential of audio in the current strategy. Based on the diagnosis:

we did a 3-month experiment adding audio posts to a group of articles and saw an increase in Time On Page of up to 43%;

after the great engagement generated by the audio posts on the blog, Rock Content started publishing audio posts monthly and using the lead generation feature exclusive to the VOOOZER player;

we did a 3-month experiment adding audio posts to a group of articles and saw an increase in Time On Page of up to 43%;

Main Highlights

The numbers on the graph represent the volume of “Streams” and “Engagement Hours” of the Audio Posts in relation to the highest point on the graph in the period. A value of 100 represents the peak of “Streams” or “Hours of engagement”. A value of 50 means half of that maximum volume.

Blog visitors more satisfied and praising the option of audio in the comments of articles and on social networks;​

1.2% of unique visitors who consumed the audio (lead generation feature active);

00:04:37 Average Listen with audios;

32.4% of Complete Streams;

Engagement Multiplier of 92 – for each minute of published audio, 92 minutes of engagement are generated;

Great increase in the monthly lead generation of the blog (we were not allowed to disclose the number, but is was great!).

I am very impressed with the VOOOZER platform. The process is intuitive and I can trust that each narration will be top-notch. This is our first time testing out an all-in-one audio marketing solution and we’re very happy we did.

Alex Atkins

Head of Growth at CXL

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