Rock Content case study
Discover how Rock Content increased their Time On Page by up to 43% and also increased their Lead Generation by 11%
If your company has a content marketing strategy and an active blog, just like Rock Content, we strongly recommend that you see this case study and the results achieved. You will see results of the VOOOZER Audio Marketing methodology applied by Rock Content.
What we do for Rock Content?
How we increased their Time On Page by up to 43%
How we increased their Lead Generation by 11%
How VOOOZER complete solution was essential to achieve these results without much additional work
Challenges & Goals
When we presented the VOOOZER solution for Rock Content in 2017, they made it clear that the main objective, at the time, was to increase Time On Page – mainly because this is one of the main ranking factors in SEO. This focus on engaging the user for a longer time ended up bringing surprising benefits in lead generation as well.
Unmuting
The Rock Content and VOOOZER partnership began with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the potential of audio in the current strategy. Based on the diagnosis:
we did a 3-month experiment adding audio posts to a group of articles and saw an increase in Time On Page of up to 43%;
after the great engagement generated by the audio posts on the blog, Rock Content started publishing audio posts monthly and using the lead generation feature exclusive to the VOOOZER player;
and thus, increased the engagement of their visitors offering audio content and increased their monthly Lead Generation by 11%.
Main Highlights
Blog visitors more satisfied thanks to the convenience of audio and also praising the solution;
1.5% of unique visitors who consumed the audio after informing their email;
00:08:06 average engagement time with the audio;
31.9% of Complete Streams;
Increase in Av.g Time On Page of up to 43%;
11% increase in the organic monthly Lead Generation of the blog.
At first I came across the partnership a little reluctantly, without putting much faith on it. I am not a big fan of ‘reading’ through audio. However, it would not make sense to say ‘no’ without testing and seeing the reaction of our buyer persona, after all, the blog is for them and not for me.
The result was impressive, in addition to helping to increase our Time on Page (one of the main SEO factors), the value it generated with our audience was absolutely relevant. We received countless incredible feedbacks that proved the value of having the audio version on our blog.
Months later, when we started using the lead capture generation of the player, VOOOZER became one of our main sources of acquisition of subscribers to the blog.
At the end, I was wrong – and I’m glad.
André Mousinho
Content Marketing and SEO Specialist
