Discover how Siteware offered more convenience on their blog and also increased their lead generation by 27%

Check out what you will learn from this case study If you don’t want to read everything, go straight to the results achieved by CLICKING HERE If your company has a content marketing strategy and an active blog, just like Siteware, we strongly recommend that you see this case study and the results achieved – especially if your company publishes 8 blog posts per month or more. You will see results of the VOOOZER Audio Marketing methodology applied by Siteware. Stay tuned and understand:
  • How we offer more convenience to blog visitors
  • How we increased their lead generation by 27%
  • How VOOOZER complete solution was essential to achieve these results without much additional work

About Siteware

Last funding – Seed (USD 552,181)

51 to 200 employees (Aug 2020)

Siteware specializes in developing solutions for Performance Management, Strategy and Routine Execution. The company creates products to be used by people at all levels of a company.

Challenges & Goals

Quando a Siteware procurou o VOOOZER em Janeiro de 2018, eles estavam em busca de oferecer mais comodidade aos visitantes do seu blog e melhorar o SEO. Esse foco em agradar o usuário acabou trazendo ainda benefícios surpreendentes em geração de Leads.

Solution

The Siteware and VOOOZER partnership started with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the potential of Audio Marketing in the current strategy. Based on the diagnosis:
  • Siteware started ordering and publishing 4 post narrations per month, initially focusing on well-ranked articles;
  • once the convenience of the audio proved effective, they also started using VOOOZER exclusive Lead capture feature;
  • and thus, they started to please their target audience even more and increased their lead generation by 27%.

Main Highlights

  • Blog visitors more satisfied thanks to the convenience of audio;
  • 1.0% of unique visitors who consumed the audio (Leads capturing feature active);
  • 00:04:48 Average Listen with audios;
  • 39.8% of Complete Streams;
  • Engagement Multiplier of 145 – for each minute of published audio, 145 minutes of engagement are generated;
  • Increase of 27% in the monthly Lead generation of the blog.
Chart-Siteware
The numbers on the graph represent the volume of "Streams" and "Engagement Hours" of the Audio Posts in relation to the highest point on the graph in the period. A value of 100 represents the peak of "Streams" or "Hours of engagement". A value of 50 means half of that maximum volume.

Testimonies

“Our goal at the time was to offer yet another convenience to visitors of the blog and improve our SEO.

We had no expectations of capturing leads through audio posts. To our surprise, today the numbers show that about 21% of the leads captured on the blog arrive through Audio Marketing.

We also note that contents with audio greatly improve their ranking. A simple action, with excellent cost/benefit and that only brings positive results for Siteware marketing.”

Daniella Doyle – Head of Marketing

“The Siteware + VOOOZER partnership has been incredible!

Almost two years ago, we started looking for an audio platform that would bring improvements to SEO and to the accessibility of our blog. When we came across VOOOZER, we realized how simple and pleasant it would be to implement and mantain this project.

Their platform is super friendly, the service is exceptional and our results are getting better every day. We are always answered promptly and quickly by the internal team and the narrators.

At this time, we have developed a very nice partnership, which has helped us to increase our lead base and the engagement of our website users.

Thank you very much, VOOOZER! You will go far!” 

Luiza Andrade – Marketing Analyst

Closing thoughts

It is worth remembering that the VOOOZER Audio Posts methodology is as accessible as having a blog. If your company has a blog and several articles published, you can also order our narrations to publish directly in your articles with our exclusive player and enhance the results of the content you already have.

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