RD Station case study
Discover how RD Station improved the experience of their target audience and increased their lead generation by 21%
If your company has a content marketing strategy and an active blog, just like RD Station, we strongly recommend that you see this case study and the results achieved. You will see results of the VOOOZER Audio Marketing methodology applied by RD Station.
What we do for RD Station?
How we improved the experience of their target audience
How we increased their organic monthly lead generation by 21%
How VOOOZER complete solution was essential to achieve these results without much additional work
Challenges & Goals
RD Station is constantly striving to improve the experience of visitors in their blog. This search for improvements for the user ended up bringing surprising benefits in SEO and lead generation.
Unmuting
The RD Station and VOOOZER partnership started with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the audio potential in the current strategy. Based on the diagnosis:
RD Station started to order and publish 10 narrations of audio posts per month – 100% human narrations with quality standards;
after the great engagement generated by the audio posts on the blog, RD Station started to use the lead generation exclusive to the VOOOZER player;
and thus, improved their visitors’ experience by offering audio content and increased their organic Lead Generation by 21%.
Main Highlights
Blog visitors more satisfied and praising the option of audio in the comments of articles and on social networks;
1.2% of unique visitors who consumed the audio after informing their email;
00:04:32 average engagement time with the audio;
32.4% of Complete Streams;
21% increase in the organic monthly Lead Generation of the blog.
VOOOZER is a fantastic solution. In addition to improving the user experience and our SEO, we are also generating a lot of leads. I highly recommend it!
Flaubi Farias
Head of Content
