Primesoft case study
Discover how Primesoft converted 2% of blog posts traffic into leads, without exceeding their cost per lead limit
If your company has a content marketing strategy and an active blog, just like Primesoft, we strongly recommend that you see this case study and the results achieved. You will see results of the VOOOZER Audio Marketing methodology applied by Primesoft.
What we do for Primesoft?
How we improved the accessibility of their blog
How we converted 2% of blog posts traffic into leads
How VOOOZER complete solution was essential to achieve these results without much additional work
Challenges & Goals
When Primesoft first sought out VOOOZER at the end of 2018, the challenge was to generate more leads through their blog, respecting the defined cost per lead limit. This focus on generating more leads through audio ended up bringing surprising benefits of engagement and SEO as well.
Unmuting
The Primesoft and VOOOZER partnership started with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the audio potential in the current strategy. Based on the diagnosis:
Primesoft started to order and publish 8 narrations of audio posts per month – 100% human narrations with quality standards;
the lead generation exclusive to the VOOOZER player was implemented since the beginning of the strategy;
and thus, Primesoft converted 2% of blog posts traffic into leads, without exceeding their cost per lead goal.
Main Highlights
Blog visitors more engaged and consuming more content thanks to the audio option;
2% of unique visitors who consumed the audio after informing their email;
00:03:21 average engagement time with the audio;
39.1% of Complete Streams;
More leads being generated without exceeding their cost per lead limit.
We first got to know VOOOZER at the RD Summit 2018 and, from then on, we started a very positive partnership for Primesoft.
Our objectives when hiring VOOOZER services were very clear: to improve the accessibility of our Blog; increase the user time spent browsing our blog posts and to generate more leads.
In all three spheres, we had positive results, which is why we are very satisfied with the partnership.
In addition to the results, it is worth noting that the VOOOZER platform is very easy to handle and the narrators always do an excellent job.
Many thanks to the entire VOOOZER team!
Fernando Barcellos
Co-founder
