Discover how Impacta reached 3.9% of visitors consuming Audio Posts and increased their blog posts consumption
- How we improved the consume of their content
- How we improved their SEO
- How VOOOZER complete solution was essential to achieve these results without much additional work
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Challenges & Goals
When Impacta started evaluating VOOOZER Audio Marketing methodology at the end of 2017, they were looking to generate more engagement with their blog content. This focus on engaging visitors ended up bringing surprising benefits for older articles as well.
SolutionThe Impacta and VOOOZER partnership started with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the audio potential in the current strategy. Based on the diagnosis:
- Impacta started to order and publish 8 narrations of audio posts per month – 100% human narrations with quality standards;
- the methodology of audio posts was proven effective, with 3.9% of unique visitors listening the 100% human narrations;
- and, thus, Impacta started to engage their visitors more and increased the consumption of their content.
- Blog visitors more satisfied and praising the option of audio in the comments of articles and on social networks;
- 3.9% of unique visitors who consumed the audio (lead generation feature not active);
- 00:03:05 Average Listen with audios;
- 24.7% of Complete Streams;
- Engagement Multiplier of 87 – for each minute of published audio, 87 minutes of engagement are generated;
- 42% growth in the Average Time on Page (other optimization strategies were also made in parallel to achieve this result);
“When we partnered with VOOOZER, the main objective was to offer another possibility for the user to consume the articles and contents of our blog and, with that, increase engagement with our visitors. The idea was mainly focused on users who came through the mobile environment and the new habits of content consumption of our audience.
We wanted a way that was simple enough to fit our internal demands and possibilities, but that was also interesting enough for the user to increase their Average Time on our pages.
With the use of VOOOZER audios during 2018, in addition to other optimization strategies, we can say that we have achieved these goals. In comparison with the previous year, we noticed a 42% growth in the Average Time on Page of Blog Impacta, in addition to a 10% drop in bounce rate!
Furthermore, we use audios to improve our content and also to convert specific leads, always with an easy application and full support from the team!”
Bruno Saes – Content Marketing Analyst
It is worth remembering that the VOOOZER Audio Posts methodology is as accessible as having a blog. If your company has a blog and several articles published, you can also order our human narrations to publish directly in your articles with our exclusive player and enhance the results of the content you already have.