Discover how Impacta reached 3.9% of visitors consuming Audio Posts and increased their blog posts consumption

Check out what you will learn from this case study If you don’t want to read everything, go straight to the results achieved by CLICKING HERE If your company has a content marketing strategy and an active blog, just like Impacta, we strongly recommend that you see this case study and the results achieved – especially if your company publishes 8 blog posts per month or more. You will see results of the VOOOZER Audio Marketing methodology applied by Impacta. Stay tuned and understand:
  • How we improved the consume of their content
  • How we improved their SEO
  • How VOOOZER complete solution was essential to achieve these results without much additional work

About Impacta

The largest training center in IT, Management and Design in Latin America, they have trained more than1.5 million students and 27 thousand companies. There are more than 300 courses and 40 certifications specialized in technology and in the digital market to help the transition of people and companies into these areas.

Challenges & Goals

When Impacta started evaluating VOOOZER Audio Marketing methodology at the end of 2017, they were looking to generate more engagement with their blog content. This focus on engaging visitors ended up bringing surprising benefits for older articles as well.

Solution

The Impacta and VOOOZER partnership started with the standard focus: understanding the content marketing strategy applied, the main objectives and analyzing opportunities to take advantage of the audio potential in the current strategy. Based on the diagnosis:
  • Impacta started to order and publish 8 narrations of audio posts per month – 100% human narrations with quality standards;
  • the methodology of audio posts was proven effective, with 3.9% of unique visitors listening the 100% human narrations;
  • and, thus, Impacta started to engage their visitors more and increased the consumption of their content.

Main Highlights

  • Blog visitors more satisfied and praising the option of audio in the comments of articles and on social networks;
  • 3.9% of unique visitors who consumed the audio (lead generation feature not active);
  • 00:03:05 Average Listen with audios;
  • 24.7% of Complete Streams;
  • Engagement Multiplier of 87 – for each minute of published audio, 87 minutes of engagement are generated;
  • 42% growth in the Average Time on Page (other optimization strategies were also made in parallel to achieve this result);
Chart-Impacta
The numbers on the graph represent the volume of "Streams" and "Engagement Hours" of the Audio Posts in relation to the highest point on the graph in the period. A value of 100 represents the peak of "Streams" or "Hours of engagement". A value of 50 means half of that maximum volume.

Testimonial

“When we partnered with VOOOZER, the main objective was to offer another possibility for the user to consume the articles and contents of our blog and, with that, increase engagement with our visitors. The idea was mainly focused on users who came through the mobile environment and the new habits of content consumption of our audience.

We wanted a way that was simple enough to fit our internal demands and possibilities, but that was also interesting enough for the user to increase their Average Time on our pages.

With the use of VOOOZER audios during 2018, in addition to other optimization strategies, we can say that we have achieved these goals. In comparison with the previous year, we noticed a 42% growth in the Average Time on Page of Blog Impacta, in addition to a 10% drop in bounce rate!

Furthermore, we use audios to improve our content and also to convert specific leads, always with an easy application and full support from the team!”

Bruno Saes – Content Marketing Analyst

Closing thoughts

It is worth remembering that the VOOOZER Audio Posts methodology is as accessible as having a blog. If your company has a blog and several articles published, you can also order our human narrations to publish directly in your articles with our exclusive player and enhance the results of the content you already have.

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