No time to read? Listen to the article (narrated by a real person):
Reading opens the doors to a new world. It improves critical thinking, increases knowledge and culture, expands vocabulary, among many other benefits.
However, life became more and more rushed and this important habit is being left behind.
The good news is that today there are audio platforms, which allow websites to make their content available in a new way. And readers, now listeners, are grateful!
One of our online surveys shows that 83% of people are unable to read everything they would like to on the internet.
For this reason, audio platforms aim to help these people: to be the bridge between the website that produces the content and the person who wants to consume it.
Read on and discover the benefits of an audio platform!
4 advantages of having an audio platform on your blog
1. Practicality of the audio format
This is undoubtedly one of the great advantages of this resource. After all, it is what everyone seeks in everyday life. When using audio platforms, the reader can perform other tasks while being informed.
How many times do we come across some interesting text and even save the link to read later? But the truth is that we rarely read such a text afterwards.
We never find time to read it and the text is left there, along with so many others missed opportunities and knowledge.
This lack of people’s time affects even large blogs. For this reason, references in the market have already started offering content along with an audio version, as you can see in these case studies.
A website or blog that uses an audio platform can offer its readers this practicality. People can hear a text while driving, practicing physical activities or taking the dog for a walk, for example.
Audio platforms are an excellent resource for people with visual impairments. The vast majority of reading software used in these cases does not offer interpretation, making this activity tiring and tedious with artificial text-to-speech technology.
However, the most modern audio platforms seek to provide inclusion for these people, who now can consume the content properly, narrated by a human voice.
People who have to listen to artificial narrations get their hearing tired and many times can’t quite understand a word or name that may be wrongly pronounced. So if your brand seeks to truly engage with all of your public, human narrations are the best way to go.
With or without emotion? When it comes to audio platforms, it’s always with human emotion! Narrators – or the author themselves – bring the text to life. No monotonous robotic narration – they are ok on Waze or Google Maps, but that is it.
The narrator’s intonation and diction make the reading a pleasant experience, in addition to facilitate the understanding of the content itself.
There are no artificial narrations that can beat the human touch and voice and that’s why people value a human narration.
4. A new channel
In addition to all the advantages already presented, a website or blog that uses an audio platform opens a new connection channel with their visitors – this is very important. It even promotes more engagement from the audience.
It is a new experience that brings this relationship closer and humanizes it. The contents come to life and literally have a voice.
Offering this new channel is much simpler than it looks.
With VOOOZER, for example, you can have access to a complete audio platform that allows you to easily order narrations from specialized narrators and publish them on your page with a powerful embeddable player.
Once the audios are published, you can track all the results online, choose to generate leads with the player and even integrate your account to HubSpot, Spotify and other softwares.
If you would like to get to know how VOOOZER all-in-one Audio Marketing solution can boost your content strategy results, fill in the form below and one of our specialists will get in touch: